Products

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra. It features an adjustable strap and inner pockets, with a structured finish. Equal parts sophisticated and fun, its structured design in versatile Black Pebble finish makes it the perfect transition piece from day to night. Deep and rich, this classic shade goes with everything. With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather. Details 10.25" L x 7.5" H x 2.75" D Gold hardware Fully lined in signature purple Magnetic exterior pocket Interior zipper pocket and open slit card pockets Comes with two straps - a long adjustable crossbody strap drop 21" and a shorter guitar strap 12" drop

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather. Details 10.25" L x 7.5" H x 2.75" D Gold hardware Fully lined in signature purple Magnetic exterior pocket Interior zipper pocket and open slit card pockets Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather. Details 10.25" L x 7.5" H x 2.75" D Gold hardware Fully lined in signature purple Magnetic exterior pocket Interior zipper pocket and open slit card pockets Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather. Details 10.25" L x 7.5" H x 2.75" D Gold hardware Fully lined in signature purple Magnetic exterior pocket Interior zipper pocket and open slit card pockets Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

The Bloom Bag: your official everyday essential (and ela fan-favourite) has the perfect proportions to carry everything you need...and a little bit extra.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-approved vegan leather. Details 10.25" L x 7.5" H x 2.75" D Gold hardware Fully lined in signature purple Magnetic exterior pocket Interior zipper pocket and open slit card pockets Comes with two straps - long adjustable crossbody strap drop 21" + and shorter guitar strap 12" drop

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run. The Black Pebble stands for incredible versatility, and complements any pair of jeans or LBD. Deep and rich, this classic shade goes with everything. With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run. The Black Pebble stands for incredible versatility, and complements any pair of jeans or LBD. Deep and rich, this classic shade goes with everything. With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run. The Black Pebble stands for incredible versatility, and complements any pair of jeans or LBD. Deep and rich, this classic shade goes with everything. With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run. The Black Pebble stands for incredible versatility, and complements any pair of jeans or LBD. Deep and rich, this classic shade goes with everything. With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"

The petite version of the OG Bloom Bag, the Mini Bloom is the perfect size for your everyday essentials. The golden accents, adjustable strap and inner pockets make it the perfect partner to grab on the run.  With fashion and function core to our DNA, we keep both in mind as we design our products. Every detail, texture and finish is made to take you from your 9-5 to your happy-hour. Every ela is made with 100% recycled plastic bottle lining and PETA-Approved vegan leather. Details 9" L x 6.25" H x 2.5" D Gold hardware Fully lined in ela's signature purple 100% recycled plastic bottle lining Magnetic exterior pocket Interior zipper pocket and two slip pocket compartments Adjustable crossbody strap drop 21"